Every January, CES(Consumer Electronics Show) sets the agenda for what’s next in technology. CES 2026 made one thing very clear : Beauty is no longer just about products- it’s becoming a technology-driven industry.
This year, two global beauty leaders stood out for how clearly they signalled that shift: L’Oréal and Amorepacific.
Rather than launching new shades or hero ingredients, both brands focused on AI, data, and devices — showing how beauty is evolving into a personalised, tech-enabled experience.
Beauty Is Moving Beyond Products
At CES 2026, beauty technology wasn’t presented as a novelty.
It was positioned as the next foundation of skincare and haircare.
Key themes emerged across presentations:
- AI-powered skin analysis
- Real-time data tracking
- Personalised routines based on individual conditions
- At-home beauty devices inspired by professional technology
The message was consistent:
the future of beauty is not stronger formulas, but smarter systems.
Amorepacific: Measuring Skin, Not Just Looking at It
Amorepacific introduced an AI-driven skin analysis platform called Skinsight, developed to go beyond surface-level assessment.
Instead of relying only on visual analysis, this technology uses:
- A sensor patch applied to the skin
- Real-time tracking of skin signals such as ageing indicators and condition changes
- AI-based recommendations tailored to each individual
This represents a shift in how skincare is approached — from reacting to visible concerns to understanding how skin is changing over time.
Rather than asking, “How does my skin look today?”
the focus becomes, “What is my skin telling me — and what will it need next?”
L’Oréal: Light-Based Technology and the Rise of Home Beauty Devices
L’Oréal’s CES showcase centred on light-based beauty technology, particularly for hair and skin.
Light-Based Hair Styling
- Styling tools that use light and near-infrared technology instead of high heat
- Designed to reduce thermal damage while maintaining performance
- A response to growing consumer concern around long-term hair health
LED Facial and Eye Devices
- Red and near-infrared LED technology
- Designed for short daily use at home
- Focused on skin tone, elasticity, and visible signs of ageing
L’Oréal’s direction is clear:
professional-grade beauty technology is moving into everyday routines.
What CES 2026 Tells Us About Beauty Trends
Across both brands, several clear trends emerged:
- Beauty is becoming data-driven
- Devices and services are becoming as important as formulations
- Personalisation is moving from marketing language to actual technology
- Home beauty routines are becoming more sophisticated — and more tech-enabled
These shifts are already influencing the Australian beauty market, where LED devices, AI skin analysis, and personalised skincare are gaining mainstream attention.
Why This Matters
CES 2026 didn’t just showcase new technology — it highlighted a change in mindset.
Beauty is no longer only about delivering visible results quickly.
It’s about understanding skin and hair over time, supporting long-term health, and adapting routines to real-life conditions.
For consumers, this means more informed choices.
For the industry, it signals a future where technology and beauty are fully intertwined.
CES 2026 made it clear: the next phase of beauty is already unfolding.
Jen’s Beauty Life 
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