How I Choose the Products I Recommend

A guide to my K-Beauty selection standards.

Why This Guide Exists

With K-Beauty becoming more accessible in Australia,
there are more products, more launches, and more reviews than ever.

But one question comes up again and again:

“How do you decide which products to recommend?”

This guide explains the standard behind every product you see on
Jen’s Beauty Life — so you know exactly how and why something is shared here.

1. I Only Recommend Products I’ve Personally Used

I don’t recommend products based on trends, press releases,
or ingredient lists alone.

Every product mentioned on this site has been:

personally tested on my own skin
used consistently, not just once or twice
observed over time, not judged on first impression

If I haven’t properly used it,
you won’t see it recommended here.

2. I Consider the Australian Climate First

Living in Australia has changed how I approach K-Beauty.

Heatwaves, dry air, strong UV exposure, and frequent temperature changes
mean that products don’t always behave the same way they do in Korea.

When I recommend a product, I always consider:

how it performs in hot or dry conditions
whether it supports the skin barrier long-term
if it can be used consistently, not only on “good skin days”

A good product should work with your environment, not against it.

3. I Focus on Skin Behaviour, Not Just Claims

Marketing claims are everywhere —
but skin behaviour tells the real story.

I pay attention to:

how the skin feels the next morning
whether hydration actually lasts
how makeup sits on top
any signs of irritation or imbalance over time

Results matter more than promises.

4. Education Is Part of the Recommendation

Through store visits and staff trainings,
I see how often products are misunderstood or misused.

If a product requires:

a specific method of application
a certain frequency
or clear guidance on who it is (and isn’t) for

I make sure that information is explained clearly.

A recommendation without education is incomplete.

5. Transparency Always Comes First

Some products are gifted.
Some are purchased by me.
Some involve partnerships or affiliate links.

However, the recommendation standard never changes.

If I don’t genuinely believe a product performs well,
I won’t recommend it — regardless of the brand.

Whenever content is sponsored or affiliated,
it is clearly disclosed.

What You Can Expect From This Guide

When you read a recommendation on Jen’s Beauty Life, you can expect:

honest opinions, including limitations
context around climate, skin condition, and lifestyle
realistic expectations — not miracle claims

K-Beauty should feel supportive, practical, and enjoyable —
not confusing or overwhelming.

This guide sits at the heart of the K-Beauty Guide category.

It reflects how I evaluate products,
how I interpret K-Beauty for the Australian environment,
and how I choose what is worth sharing with you.

If you ever have questions about a product mentioned here —
or want to know whether something might suit your skin —
feel free to leave a comment.

I’m always happy to talk skincare.