When we talk about cult lip products in beauty retail, one brand consistently leads the conversation:
Laneige : #1 Lip Treatment Brand, 3 Years In a Row!
From the iconic Sleeping Mask to the newest juicy tint launches overseas, Laneige hasn’t just followed trends — it has created them.
So why are Laneige lip products still dominating?
And what’s this new “JuicePop Box Lip Tint” everyone is talking about?
Let’s take a closer look.
The Product That Changed Lip Care
1. Laneige Lip Sleeping Mask
Before this product, lip balm was simply a basic essential.
Laneige repositioned lip care as an overnight treatment step — something that belongs in your skincare routine, not just in your handbag.
Why it became a cult favourite:
- A rich, cushiony texture that helps minimise overnight moisture loss
- Antioxidant Berry Complex™
- Noticeably smoother lips by morning
- A glossy finish that looks beautiful even during the day
It delivers visible results quickly — and in today’s social media world, visible results build trust.
Once it became a consistent bestseller at retailers like Sephora Australia, it gained that “cult product” momentum.
2. Laneige Glaze Craze Tinted Lip Serum
Laneige didn’t stop at treatment. The Glaze Craze Tinted Lip Serum taps into the glossy “glass lips” trend — but with skincare benefits.
It offers:
- Glass-like shine
- Sheer, buildable colour
- Hydration + tint in one step
- Lightweight, non-sticky comfort
It feels like lip care and makeup combined — which fits perfectly into today’s skincare-first beauty mindset.
And the good news?
The Glaze Craze Tinted Lip Serum is already available at Sephora Australia, making it easy to try this glossy trend locally.
3.The New US Launch: JuicePop Lip Tint
In early 2026, Laneige launched something even juicier in the US market: the JuicePop Lip Tint.
This new release features:
- Water-to-oil tint technology
- Up to 12 hours of buildable colour
- A juicy, high-shine finish
- Eight vibrant shades
The campaign features group KATSEYE, adding a bold, playful energy to the launch.
Compared to Glaze Craze, JuicePop offers more noticeable colour payoff while still maintaining that signature Laneige hydration and shine.
It feels like the next evolution of glossy lips — brighter, bolder, and even more trend-driven.
When Is JuicePop Coming to Australia?
While JuicePop debuted in the US first, it genuinely feels like Australian beauty lovers won’t have to wait much longer.
Laneige has a strong track record of bringing globally successful launches to Sephora Australia shortly after their international debut. And with the buzz already building overseas, the excitement is definitely growing.
If you’ve been watching the overseas hype like I have, I’d say keep a close eye on Sephora.
Something tells me we’ll be seeing these juicy shades locally very, very soon 💙
Shop the Limited Editions Now
If you’re not ready to wait for JuicePop, there are already two limited-edition Laneige sets available at Sephora Australia right now.
🍓 Berry Sweet Lip Trio (Limited Edition)
A curated trio featuring Laneige’s iconic lip favourites in berry-inspired tones — perfect for gifting or stocking up on cult classics.
Shop now at Sephora Australia →
🍩 Donut Delight Lip Serum Duo (Limited Edition)
A glossy lip serum duo inspired by sweet donut shades — Mauve Pink and Cool Pink — featuring full-size Glaze Craze in Cinnamon Sugar and Strawberry Sprinkles.
And yes… it also comes with a free donut keychain charm.
A little extra detail, but such a cute collectible moment.
If you love limited editions (and let’s be honest, Laneige sets never stay long), this might be the perfect time to grab one.
Jen’s Beauty Life 
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